Alumnus of Ministry of Education's Innovation Cell

Bhushan Naik

Aspiring Strategy Consultant

Solving business, public-sector, and sustainability challenges through structured thinking, technology, and execution.

#ViksitBharat@2047

Bhushan Naik
Strategy · Innovation · Execution

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National-Level Competition Participations

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Technology Products

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Strategy Cases

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Research Publications

About Me

Building solutions at the intersection of strategy, technology, and public impact.

Bhushan Naik presenting a case solution at IIT Guwahati

Case Presentation · IIT Guwahati

Bhushan Naik is the Founder of SafeWay Innovations LLP and an engineering graduate from Fr. Conceicao Rodrigues College of Engineering, University of Mumbai. Combining entrepreneurial drive with strategic thinking, he brings a track record of national-level leadership across innovation, entrepreneurship, and technology-driven initiatives.

His work spans renewable energy, road safety, product innovation, and digital platforms, alongside exposure to FMCG, consulting, and product management (PMx). He has pitched and presented ideas to 50+ entrepreneurs, investors, and C-suite executives. As an alumnus of the Ministry of Education's Innovation Cell, he works at the intersection of technology, policy, and entrepreneurship.

Driven by the vision of Viksit Bharat 2047, Bhushan is focused on building ventures and strategies that contribute to India's long-term growth. He welcomes collaborations across entrepreneurship, renewable energy, FMCG innovation, consulting, and product strategy.

Top Skills: Leadership · Problem Solving · Operations Management

Experience

Founding, building, and leading with structured execution.

Founder

SafeWay Innovations LLP

April 2026 - Present
Pre-incubated · AIC-NIFIE, IIM Mumbai
  • Founded a technology venture focused on sustainability, mobility, and public sector innovation, translating research and hackathon-winning prototypes into deployable products.
  • Led development of B2B/B2C solar and rainwater harvesting platforms aligned with the UN SDGs and Viksit Bharat @2047, securing 6+ strategic vendor MoUs across Vasai–Virar for pilot testing and R&D.
  • Directed product strategy, channel partnerships, and cross-functional execution across engineering, design, and go-to-market.
  • Developed 15+ solutions under national innovation initiatives supported by the Ministry of Education, MoSPI, and the Ministry of Jal Shakti.
  • Pre-incubated at AIC-NIFIE, IIM Mumbai; shortlisted for AICTE APF & YUKTI 2025 (Government of India).

Content Creator

YouTube (formerly BSN Gaming)

Feb 2019 – Dec 2021
  • Built and managed an independent content channel from the ground up, covering content strategy, production, and audience engagement.
  • Grew a subscriber base of 350+ and accumulated 25,000+ views through consistent content planning and execution.
  • Developed early skills in communication, consistency, and public-facing presentation that continue to inform current work.

25,000+

Views

350+

Subscribers

Watch Channel

Technology Projects

Products built around real institutional and market problems.

A selected portfolio of technology-led products developed across sustainability, public sector, enterprise AI, industrial engineering, healthcare and embedded systems.

01 — Sustainability · Renewable Energy · Climate Technology

Urja Shakti

Role

Co-Founder, Strategy & Product Development

Status

National Winner — Smart India Hackathon 2024

Organising Body

AICTE, Ministry of Education Innovation Cell, Ministry of Education, Government of India

Business Model

Commission-based Marketplace

Overview

Urja Shakti is a satellite imagery-enabled rooftop solar aggregation platform designed to accelerate decentralized solar adoption under PM Surya Ghar Yojana. The platform connects homeowners with verified solar installation partners through AI-assisted rooftop assessment, subsidy integration, financial estimation and vendor aggregation.

Business Problem

Residential rooftop solar adoption remains fragmented due to limited awareness, complex vendor discovery, inconsistent quotations and the absence of personalized feasibility assessments. Homeowners often struggle to identify trusted vendors and understand government incentives.

Solution

The platform enables homeowners to select their rooftop using satellite imagery, enter electricity consumption details and receive a customized rooftop solar assessment including system sizing, estimated generation, financial savings, subsidy eligibility and vendor quotations. Local vendors receive standardized assessments, reducing sales effort while improving customer confidence.

Key Features

  • Satellite Imagery Assessment
  • Custom Rooftop Analysis
  • Vendor Aggregation Marketplace
  • PM Surya Ghar Subsidy Integration
  • Financial Savings Estimator
  • AI Chat Assistant
  • Annual Maintenance Planning
  • Multilingual Support

Impact

  • Winner — Smart India Hackathon 2024
  • 3 Memorandums of Understanding signed with local solar vendors across Vasai–Virar for pilot testing and R&D
  • Supports local solar ecosystem through standardized customer acquisition
  • Promotes decentralized renewable energy adoption aligned with national sustainability objectives

UN SDGs: SDG 7, SDG 11, SDG 13

02 — Enterprise AI · Agentic AI · Sales Automation · Procurement Intelligence

PRISM

Proposal Response & Intelligent Solutions for Market Growth

Role

Product Lead

Status

Prototype

Organising Body

EY Techathon 6.0

Business Model

Enterprise SaaS, Subscription Licensing

Overview

PRISM is an Agentic AI platform developed for enterprise RFP discovery, compliance analysis and proposal generation. Designed initially for the FMEG industry, the platform automates end-to-end bid qualification using specialized AI agents, engineering standards validation and intelligent proposal workflows.

Business Problem

Preparing enterprise proposals is resource intensive and requires continuous monitoring of tender portals, manual document review, engineering standards verification and commercial pricing analysis.

Solution

PRISM continuously scans predefined tender portals, identifies relevant RFPs within configurable timelines, parses documents using OCR, validates compliance against IEC, ISO and EU standards, compares technical requirements with OEM catalogues, retrieves distributor pricing and generates review-ready proposal reports for business teams.

Key Features

  • Automated RFP Discovery
  • OCR Document Processing
  • Multi-Agent AI Workflow
  • IEC / ISO / EU Standards Validation
  • OEM Repository Matching
  • Distributor Pricing Engine
  • Proposal Generation
  • Review Workflow

Impact

  • Built for EY Techathon 6.0
  • Reduces manual proposal preparation effort
  • Improves compliance consistency
  • Designed for enterprise procurement teams

03 — Climate Technology · Water Resources · GovTech

Varsha Bandhan

Role

Product Lead

Status

Prototype

Organising Body

Smart India Hackathon 2025, Ministry of Jal Shakti, Government of India

Business Model

Commission Marketplace

Overview

Varsha Bandhan is a satellite imagery and GIS-enabled rooftop rainwater harvesting platform that generates CGWB-compliant feasibility assessments, structural recommendations and multilingual DPRs while connecting households with implementation partners, subsidies and annual maintenance services.

Business Problem

Although rooftop rainwater harvesting is promoted nationally, households often lack technical guidance, groundwater assessment, standardized structural recommendations and trusted implementation partners.

Solution

Users identify their rooftop using satellite imagery, while geological conditions, borewell availability, roof material and household parameters are automatically combined to generate detailed feasibility reports, pit dimensions, recharge recommendations and implementation guidance aligned with CGWB guidelines.

Key Features

  • Satellite Mapping
  • GIS Groundwater Intelligence
  • CGWB Compliance
  • Detailed Structural Recommendations
  • Automated DPR Generation
  • Vendor Aggregation
  • Government Subsidy Guidance
  • AI Chat Assistant

Impact

  • Developed for Smart India Hackathon 2025
  • Bridges policy with citizen implementation
  • Standardizes rooftop rainwater harvesting planning
  • Supports sustainable groundwater recharge

04 — Healthcare · Predictive Analytics · Public Health · GovTech

Arogya Kavach

Role

Product Lead

Status

Final Year B.E. Project, Prototype

Organising Body

Smart India Hackathon 2025, Ministry of Health & Family Welfare

Business Model

Government Digital Public Infrastructure

Overview

Arogya Kavach is a predictive public health intelligence platform that integrates IDSP surveillance data, IMD weather intelligence and Google Trends to forecast district-level disease outbreaks while supporting hospitals, policymakers and frontline healthcare workers through preparedness dashboards.

Business Problem

Current disease surveillance remains reactive, limiting preparedness for hospitals and public health authorities while creating reporting gaps for frontline healthcare workers.

Solution

The platform analyses historical disease bulletins, climate intelligence and epidemiological trends to generate weekly forecasts for water-borne, vector-borne and air-borne diseases. It additionally supports hospital resource planning, OPD/IPD preparedness, offline-first ASHA reporting and WhatsApp-enabled submissions.

Key Features

  • District Health Dashboards
  • Disease Forecasting
  • Hospital Preparedness
  • Inventory Planning
  • Offline-first ASHA PWA
  • WhatsApp Reporting
  • Public Policy Dashboard
  • Explainable AI Forecasts

Impact

  • Developed for Smart India Hackathon 2025
  • Final Year B.E. Project
  • Designed in consultation with senior clinicians and practicing doctors
  • Supports preventive public health decision-making

05 — Industrial AI · Engineering Intelligence

DRISHTI AI

Role

Product Lead

Status

Grand Finale Finalist — LTTS TECHgium 9th Edition

Organising Body

L&T Technology Services

Overview

DRISHTI AI is a standards-aware engineering intelligence platform combining a deterministic engineering validation engine with retrieval-augmented, explainable AI to support ASTM-aligned material and design decisions across 800+ engineering materials.

Business Problem

Engineering teams face slow, manual, and inconsistent validation against ASTM and related standards when selecting materials and design parameters, creating compliance risk and design delays.

Solution

The platform combines a deterministic rule-based engineering engine with a retrieval-augmented generation (RAG) layer over a database of 800+ engineering materials, producing explainable, standards-aligned recommendations that engineers can trust and audit.

Key Features

  • ASTM-Aligned Validation
  • Deterministic Engineering Engine
  • Retrieval-Augmented Generation
  • Explainable AI Recommendations
  • 800+ Engineering Materials Database

Impact

  • Grand Finale Finalist — LTTS TECHgium 9th Edition
  • Reduces manual standards-verification effort for engineering teams
  • Improves consistency and auditability of material selection decisions

06 — Public Sector · GovTech · Statistical Intelligence

Nirmal Data

Role

Product Lead

Status

Grand Finale Finalist — Statathon 2025–26

Organising Body

AICTE, Ministry of Education Innovation Cell, Ministry of Statistics and Programme Implementation, Government of India

Overview

Nirmal Data is a deterministic statistical intelligence platform that automates weighted statistical computation, rule-based validation and multilingual reporting to support government survey and data quality workflows, with complete audit trails.

Business Problem

Government statistical workflows often rely on manual, error-prone computation and validation of large survey datasets, with limited traceability and inconsistent reporting formats across regions and languages.

Solution

Nirmal Data applies deterministic weighted-statistics computation with an AI-guided processing plan, rule-based validation checks, and generates multilingual reports with complete audit trails for transparency and accountability.

Key Features

  • Weighted Statistical Computation
  • AI-Guided Processing Plan
  • Rule-Based Validation
  • Multilingual Reporting
  • Complete Audit Trails

Impact

  • Grand Finale Finalist — Statathon 2025–26
  • Improves accuracy and traceability of government statistical workflows
  • Supports multilingual accessibility for regional data teams

07 — Electronics Research · Embedded Systems · Road Safety

IoT Enabled Driver Drowsiness Detection System

Role

Researcher

Status

Published Research

Organising Body

IEEE Xplore

Overview

This research presents multiple low-cost driver drowsiness detection systems designed for two-wheelers, passenger vehicles and commercial transport, using embedded IoT sensing technologies to improve road safety and accident prevention.

Business Problem

Driver fatigue remains a significant contributor to road accidents across vehicle categories, with limited low-cost, vehicle-agnostic detection systems available for widespread deployment.

Solution

The research proposes multiple embedded IoT-based detection architectures tailored to two-wheelers, passenger vehicles and commercial transport, using low-cost sensing hardware to identify drowsiness indicators and trigger timely alerts.

Key Features

  • Embedded IoT Sensing
  • Multi-Vehicle-Type Architecture
  • Low-Cost Hardware Design
  • Real-Time Alert Mechanism

Impact

  • Published in IEEE Xplore, 17 April 2025
  • Addresses road safety across diverse vehicle categories
  • Demonstrates low-cost, scalable embedded design approach

Consulting Cases

Strategy engagements written as executive summaries.

These cases focus on the client context, business problem, recommendation, and frameworks used — not technology stacks.

01 — Growth Strategy · Customer Retention · Digital Commerce

Blinkit Customer Retention Strategy

Client

Blinkit

Status

Winner

Organising Body

Consulting & Analytics Club, Indian Institute of Technology Guwahati

Competition

Strategy Storm 2025

Overview

Developed a customer retention and growth strategy for Blinkit addressing increasing customer churn, competitive pressure from quick-commerce platforms and long-term customer engagement. The proposed strategy combined subscription-led loyalty, service differentiation, operational improvements and AI-enabled personalization to strengthen customer lifetime value.

Business Challenge

Increasing customer churn was affecting long-term profitability while competitors were strengthening market position through ecosystem integration, subscription models and differentiated customer experiences.

Strategic Recommendation

  • Blinkit Plus subscription ecosystem
  • Predictive refill engine for recurring purchases
  • Blinkit Café expansion
  • Green delivery initiatives
  • Gig workforce safety programme
  • Cross-platform integration with Zomato
  • Expanded payment flexibility including BNPL and EMI
  • Customer support transformation using intelligent routing

Frameworks

Customer Lifetime ValueCustomer SegmentationCompetitive BenchmarkingGrowth StrategyGo-To-Market Strategy

02 — Financial Inclusion · FinTech Strategy · Digital Transformation

HookoluPay Market Expansion Strategy

Client

HookoluPay

Status

Winner

Organising Body

Consulting & Analytics Club, Indian Institute of Technology Guwahati

Competition

Strategy Storm 2025

Overview

Developed a scalable market expansion strategy for HookoluPay, an IIT Guwahati-incubated startup, focused on improving financial inclusion across underserved communities through digital-first financial services, strategic partnerships and technology-enabled credit assessment.

Business Challenge

Large segments of rural and underserved populations continue to experience limited access to formal financial services due to insufficient credit history, digital adoption barriers and fragmented financial ecosystems.

Strategic Recommendation

  • Alternative credit assessment framework
  • Mobile-first multilingual experience
  • Women-focused financial inclusion initiatives
  • AI-assisted credit risk evaluation
  • SHG, MSME and institutional partnerships
  • Phased regional expansion beginning with Assam

Frameworks

Market Entry StrategyBusiness Model DesignCustomer SegmentationFinancial InclusionStrategic Partnerships

03 — Mergers & Acquisitions · Human Capital Strategy · Organizational Transformation

Post-Merger Workforce Integration Strategy

Client

Confidential Acquisition Case

Status

Finalist

Organising Body

E-Summit, Indian Institute of Technology Bombay

Competition

Ace the Case 2025

Overview

Designed a post-merger workforce integration strategy balancing organizational efficiency, talent retention and long-term operational sustainability following a corporate acquisition.

Business Challenge

Following an acquisition, the organization required a transparent workforce restructuring strategy capable of reducing redundancy while preserving business continuity, retaining high-performing employees and ensuring legal compliance.

Strategic Recommendation

  • Performance-driven workforce optimization
  • Critical talent retention framework
  • Departmental balancing
  • Diversity and inclusion roadmap
  • Transparent restructuring governance
  • Legal compliance planning
  • Leadership continuity strategy

Frameworks

Post-Merger IntegrationOrganization DesignCost OptimizationTalent ManagementChange Management

04 — Healthcare Strategy · Public Policy · AI for Healthcare

AI-Enabled Healthcare Transformation Strategy

Client

District Public Healthcare System — Pokhran, Jaisalmer

Status

Participant

Organising Body

Shri Ram College of Commerce, University of Delhi, Thumbay College of Management & AI in Healthcare, Gulf Medical University (UAE)

Competition

Healthcare Case Championship 2025

Overview

Designed a scalable AI-enabled healthcare transformation strategy for rural and underserved regions by combining predictive public health intelligence, digital primary healthcare and sustainable healthcare infrastructure. The proposed model was designed for phased deployment across India and future adaptation to arid MENA regions.

Business Challenge

Rural healthcare systems face shortages of medical professionals, fragmented disease surveillance, limited preventive care and constrained access to timely clinical services.

Strategic Recommendation

  • Predictive outbreak intelligence
  • AI-enabled epidemiological analytics
  • Offline vernacular healthcare assistant
  • Solar-enabled smart PHCs
  • Ethical AI governance framework
  • Community-led implementation model
  • Blended financing strategy

Frameworks

Healthcare StrategyPublic PolicyDigital TransformationAI GovernanceSustainability

05 — Product Management · Marketplace Strategy · Go-To-Market

Bringing Guwahati Street Food to Zomato

Client

Zomato

Status

Participant

Organising Body

Entrepreneurship Cell, Indian Institute of Technology Guwahati

Competition

PMx 2025

Overview

Developed a marketplace expansion strategy enabling Guwahati's street food vendors to participate in digital food delivery through structured onboarding, multilingual experiences, hygiene enablement and AI-driven customer engagement.

Business Challenge

Thousands of street food vendors remain excluded from digital commerce due to onboarding barriers, limited digital capabilities and inconsistent consumer trust.

Strategic Recommendation

  • Multilingual onboarding
  • Vendor digitization programme
  • Hygiene certification ecosystem
  • Vendor storytelling
  • AI-powered recommendations
  • Loyalty programmes
  • Regional GTM campaigns

Frameworks

Go-To-Market StrategyMarketplace GrowthProduct StrategyCustomer Journey MappingDigital Transformation

Recognition

Selected proof of leadership and execution.

2024

Smart India Hackathon (SIH) 2024

AICTE-MIC, Govt. of India

Winner
2025

Strategy Storm 2025 — Case Competition

IIT Guwahati

Winner
2025

IDE Bootcamp Edition 2 — Phase II 2025

AICTE-MIC, Govt. of India

1st Runner Up
2025

APF & YUKTI 2025

AICTE-MIC, Govt. of India

Shortlisted
2025

Smart India Hackathon (SIH) 2025

AICTE-MIC, Govt. of India

Finalist
2026

TECHgium 9th Edition 2026

L&T Technology Services

Finalist
2026

Statathon 2025–2026

AICTE-MIC & MoSPI, Govt. of India

Finalist

Startup Recognition

SafeWay Innovations LLP

Pre-Incubated Startup

AIC-NIFIE, Indian Institute of Management Mumbai

SafeWay Innovations LLP is pre-incubated under AIC-NIFIE, Indian Institute of Management Mumbai, supporting the development of technology-led innovations across sustainability, mobility, renewable energy and public sector transformation.

SafeWay Innovations LLP
IIM Mumbai

Publications

Research & Publications

Selected peer-reviewed research contributions in electronics, embedded systems and renewable energy.

IEEE Xplore — ICPC2T 2025, Raipur, India

IoT-Enabled Drowsiness Detection Systems for Enhanced Road Safety Across Diverse Vehicle Types

17 April 2025

This paper proposes multiple low-cost driver drowsiness detection systems across two-wheelers, passenger vehicles and commercial transport using embedded IoT sensing technologies to improve road safety and accident prevention.

B. S. Naik, T. V. Khot, B. D. Machado and R. B. Raut, "IoT-Enabled Drowsiness Detection Systems for Enhanced Road Safety Across Diverse Vehicle Types," 2025 Fourth International Conference on Power, Control and Computing Technologies (ICPC2T), Raipur, India, 2025, pp. 293-298, doi: 10.1109/ICPC2T63847.2025.10958589.

View Publication

Springer Nature (In Press) — 10th International Conference on Advances in Energy Research (ICAER 2025), IIT Bombay

Urja Shakti: A Digital Platform for Rooftop Solar Aggregation Using Satellite and Geospatial Intelligence

16–19 December 2025

Conference paper presenting a satellite-enabled digital platform for accelerating decentralized rooftop solar adoption through geospatial analysis, financial intelligence and vendor aggregation.

In Press

Courses

Professional Development

Selected programmes completed to strengthen analytical, consulting and business capabilities.

Summer Analytics 2025

Indian Institute of Technology Guwahati

Issued April 2025

Verify Certificate

Winter Consulting 2025

Indian Institute of Technology Guwahati

Issued February 2026

Verify Certificate

Contact

Let's Connect

I'm always open to conversations around consulting, strategy, innovation, sustainability and technology.